Glossary > Direct-to-Consumer Marketing
Food Movement Glossary

Direct-to-Consumer Marketing

Definition:

Methods used by growers to market and sell products directly to consumers, enabling them to compete outside the supermarket system and other large wholesale market channels. Includes farmers' markets, farm stands, roadside stands, community-supported agriculture, pick-your-own/you-pick farms, Internet marketing, and niche marketing.

Example of Direct-to-Consumer Marketing:

The farmers market uses a direct to consumer marketing, where farmers are able to sell their products directly to the consumers without having to pay for any third party services. As a result, these types of marketing allow farmers to keep more of their profits.
For more definitions, view the Food Movement Glossary index.
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