Glossary > Direct-to-Consumer Marketing
Food Movement Glossary

Direct-to-Consumer Marketing


Methods used by growers to market and sell products directly to consumers, enabling them to compete outside the supermarket system and other large wholesale market channels. Includes farmers' markets, farm stands, roadside stands, community-supported agriculture, pick-your-own/you-pick farms, Internet marketing, and niche marketing.

Example of Direct-to-Consumer Marketing:

The farmers market uses a direct to consumer marketing, where farmers are able to sell their products directly to the consumers without having to pay for any third party services. As a result, these types of marketing allow farmers to keep more of their profits.
For more definitions, view the Food Movement Glossary index.
Did You Know?
Most of the peppers we eat, from sweet bell to spicy chile, belong to the same pepper species: Capsicum annuum. Though the name implies they are annuals, given the right climate, they can grow into perrineal shrubs.